Stanford D. School - An Introduction

Design is all the rage in the startup world.  No longer just the purview of the UI and marketing teams, now companies are taking a design-based approach to just about everything.  Apps and codebases can be designed, but so can human resource departments and quality assurance procedures.  It’s a powerful philosophy, and now the smartypants factory known as Stanford University has a whole program dedicated to training the next generation of innovators.

Where was this stuff when I was in college?  Recent classes include “Improv and Design,” “Storytelling and Visual Comms” and “Creative Gym: A Design Thinking Skills Studio.”  D.School’s philosophy is to bring together people from different disciplines and collaborate on problem solving using human values as a centerpiece.  Their website’s predictably well designed, and best of all, you don’t need to be a grad student to learn some of the basic methodology they use. 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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