Melissa: The Power of Love, 350,000 Post-Its Animation


Brazilian footwear company Melissa has turned the side of a building in São Paulo into a mega-huge movie screen for an animation that uses Post-its like analog pixels.

Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped foyer of the Galeria Melissa to generate an ever-rotating cast of images -- from shadow boxes to a charming, psychedelic elephant -- captured on time-lapse video above. By project’s end, the animators had blown through a whopping 350,000 Post-Its.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

◉ Permalink