Sydney Opera House: The Ship Song Project - Moving Campaign for the Cultural Hub

Behind the iconic sails of the Australian landmark.

The Sydney Opera House and agency Three Drunk Monkeys bring together some of the world's best artists to perform "The Ship Song." The effort is meant to showcase the Opera House as a contemporary cultural hub, and over a 10-month period, shot artists and groups performing at the center--including Neil Finn, Sarah Blasko and the Sydney Symphony Orchestra--singing the Nick Cave ballad.

The artists were shot moments before they began their performances at the House and accompanying the shots is footage from the rehearsal rooms and backstage areas of the Australian landmark.

Along with the video is a microsite as well as a 30-minute documentary narrated by actor Guy Pearce that will air this month.

I find this campaign really moving and enticing. The artistic juxtapositions, including a band performing on and around Australian Ballet's Nutcracker crates, highlight an universal truth, if you love some form of art you will be moved by another you consider foreign to you. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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