The article as luxury or byproduct

The accepted wisdom of journalism and its schools was that storytelling was our real job, our high calling, our real art. Ain’t necessarily so. The accepted wisdom of blogging has been that now any of us can do everything: report and write, producing text and audio and video and graphics and packaging and distributing it all. But I also see specialization returning with some people reporting, others packaging. Can we agree to a new accepted wisdom: that the most precious resource in news is reporting and so maximizing the acquisition of facts and answers is what we need?

So what is an article? An article can be a byproduct of the process. When digital comes first and print last, then the article is something you need to put together to fill the paper; it’s not the goal of the entire process. The process is the goal of the process: keeping the public constantly informed.

An article can be a luxury. When a story is complex and has been growing and changing, it is a great service to tie that into a cogent and concise narrative. But is that always necessary? Is it always the best way to inform? Can we always afford the time it takes to produce articles? Is writing articles the best use of scarce reporting resources?

A kind of follow up to the previous post.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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