The Filter Bubble In The [Google]Plex

This week Google announced the ambitious Google+ project, their latest foray into the social web. This provides me with a great opportunity to encourage you to read two very relevant books that will influence how you feel about Google+.

In The Plex: How Google Thinks, Works, And Shapes Our Lives by Steven Levy
Steven Levy is a Senior Writer at Wired Magazine. In The Plex reads like the biography of Google, made possible by the rare access granted to Levy. In the book he reveals with clarity how Google came to be and in turn shows how the company works. He even describes the beginnings of project Emerald Sea, the code name for Google+. Levy also wrote an in-depth overview of the project on the day it launched. 

To further increase your curiousity here is Steven Levy in conversation with Kara Swisher of All Things D discussing the book:


The Filter Bubble, What The Internet Is Hiding From You by Eli Pariser
Eli Pariser noticed differences in search results based on an individuals past online history and set out to investigate why this was happening. In the following TED Talk from last February he shares what he discovered, giving you an overview of the book's content: 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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