What is design?

There are too many shoddy, unconsidered things in the world already. Given the widespread distribution of today’s digital production tools, it’s remarkably simple to make nearly anything, especially things claiming to critique design through the rejection of formal rigor. Making things well, making them beautifully, making them with craft, making them with an excess of effort, demonstrates a respect for one’s own labor and an expression of love for the world that dissolves perceived categories of work and pleasure.

— WHAT IS DESIGN? A Manifesto for the Gwangju Design Biennale 2011 by Project Projects


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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