World's Biggest Talkers Spread the TED

Ogilvy Buenos Aires just tapped into the world's largest blabber mouths – taxi drivers – to help spread the word about TED. Get ready to watch this "new media" explode in popularity.

Such a good idea. Surprised no one had thought of this before.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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