What We Learned This Week

The cloud is were turbulent weather happens. 

iPads are more widely used than Linux. 

Quinine causes tonic water to fluoresce under ultraviolet light. 

• Caring is daring. 

In The Art of War Sun Tzu wrote "he who dares wins."

Many years ago, before reading the book, I misheard a lecturer and for days went about my business thinking how profound it was The Art of War said "he who cares wins."

Days later, when I finally read the book, it became obvious that I had confused 'cares' for 'dares', a rather important distinction. 

In the battlefields of creative work sometimes what is expected of you is to not care. To not care about the details, about collaboration. To not care about executing your best work. One is led to believe that in order to survive the war one must dare to not care. 

And to that I say the most daring act of all is to care. Care about the details, about collaboration, about executing your best work. 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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