Ben Malbon's Advice for SXSW and life

Seek not what you know, but what you don't know.

Provoke serendipity through running into your discomfort zone.

Remember innovation happens at the intersection of disciplines, not within them.

Chance encounters with random new people can lead to the unimaginable (including, but not only, wonderful late-night burrito trucks).

Applies to any conference, job or life experience.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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