Light-up cereal boxes prove soon everything will be a billboard

"Fulton Innovation is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.

But it's not just eye-candy either, because the technology can also be used to power toys and other items to give a battery-free demonstration. The company also had a pack of Energiser batteries that were being charged on its magical induction shelf, ready for you to buy and use straight away."

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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