What we learned this week

• Water always wins. 
• Rupert Murdoch spent $30M to launch The Daily “with the mission to provide the best news experience by combining world-class storytelling with the unique interactive capabilities of the iPad,” and the editors decided to include a gossip section.
• Sometimes, in order to maintain your integrity and do the kind of work you want and need to do, you have to very politely and very firmly say “No” and sometimes you have to say “No, and please go away.”
• The Volkswagen ad “The Force” has been seen in YouTube over 7M times, proving people will go out of their way to see a good ad. 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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