What To Read Next And Other Impressive Questions

In retrospect, however, I have to wonder: Did I really need to know any of this information? Wouldn't these topics be covered again if they were really important (a quick multi-site/source rehash of the same topic seems to be how things are distributed online)? Is online content like advertising, where you see a message at least seven times before it really registers anyway?

In work, in life, how many impressions are needed in order to register a true meaningful impression? Or, do meaningful things, relevant things somehow transcend all the noise that surrounds them?

So much of smart thinking comes down to what to read next, how to filter the relevant, the meaningful from the merely entertaining.

So much of creative work comes down to answering the following question: what am I going to do with all this information?

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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