The Steve Jobs MBA in 14 Lessons

This past June Wired UK published The Steve Jobs MBA, a collection of 14 lessons by some of my favorite writers and thinkers:

Unit 101: Future thinking by Alain De Botton

Unit 102: People pay more if it's worth it by Richard Seymour

Unit 103: Connect your people by Jonah Lehrer

Unit 104: Master the entire business by Ajaz Ahmed

Unit 105: Build from the bottom up by Tim Smit

Unit 106: Interpret, don't impersonate by Guy Kawasaki

Unit 107: It's all about design by Deyan Sudjic

Unit 108: Dazzle your audience by Carmine Gallo

Unit 109: Steve Jobs: in his own words by Steve Jobs compiled by Wired staff

Unit 110: Challenge the expectations of others by Jeff Jarvis

Unit 111: Be your own competition by Charles Dunstone

Unit 112: Reboot, reboot, reboot by Tim Wu

Unit 113: The big reveal is the best advertising by Leander Kahney

Unit 114: Stay hungry, stay foolish by Wired UK staff

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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