It Turns Out There Is Accounting for Taste

After analyzing the data, the researchers concluded that people’s aesthetic tastes can be broken down into five “entertainment-preference dimensions.”

They are: Aesthetic (which includes classical music, art films and poetry), cerebral (current events, documentaries), communal (romantic comedies, pop music, daytime talk shows), dark (heavy metal music, horror movies) and thrilling (action-adventure films, thrillers, science fiction). The first two fall under the general heading of highbrow, while the final three are labeled lowbrow.

Most people go back and forth between the dimensions but tend to prefer one over the others. Works of art encompass all of them at once.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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