Old Spice: From Ignored To Cool In 30 Seconds

I remember when the first Old Spice commercial aired bringing a rowdy room to a full stop and then people asking "what was that?", "I'm on a horse", "the man is on a horse" and on and on. Much has been said about the evolution of the campaign, from the follow up commercials to the current social media campaign where The Man Your Man Could Smell Like personally responds via video to a multitude of comments on twitter, youtube, facebook and all over the web. 

But I just want to take a moment to celebrate the behind the scenes of the campaign, the creative team, the account team and Old Spice for so openly and daringly embracing a sense of joy, wonder and fun. Above all I want to celebrate Isaiah Mustafa. He has gone from complete unknown working actor to being at the epicenter of popular culture. With each new commercial TMYMCSL becomes more engaging, and yet the actor seems to shine through with a glint in his eye. He somehow communicates so many messages at the same time with such effervescence. He has made Old Spice cool again. 

How can you not love a campaign and an actor that bring you this:

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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