How "Eureka!" Affects the Brain

Where does insight come from and what does it do in our brains? According to new research from scientists at the University of British Columbia, “Eureka!” moments may in fact be a function of how our frontal cortex neurons switch from encoding a familiar idea to creating a brand new idea that could only be figured out through trial and error.



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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