Penguin Classics team up with (RED) for typographic covers

Penguin has collaborated with AIDS awareness fund (RED) and a team of designers to produce new covers for eight Penguin Classics. Each cover replaces the usual black band with red, employing a quote from the text of the book as the visual hit (covers by Coralie Bickford-Smith shown left and Non-Format, right)…

While a repackaging isn’t something the Classics series is necessarily crying out for, we particularly like the way that this small run of eight titles has been handled – with the typographic designs occasionally encroaching over the (RED)-inspired band and the link with the organisation brought out in the bracketing of the Penguin Classics identity. Jim Stoddart, art director of Penguin Press plans to use a different typographer for each cover commission and more are planned in the near future.

 

Click on the link above to see the whole series. Fantastic.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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