Paula Scher on Failure

You have to get bad in order to get good. You have to try a lot of things and fail in order to make the next discovery.

That works in a short-term methodology when you’re just working on a specific project, but also long-term in terms of a whole career. I find I make big discoveries and I make huge leaps and then I repeat myself and I’ll be known for what I did—I’ll get the acclaim for the breakthrough—and that elevates everyone’s expectation of who I am and what I’m supposed to do, and I will repeat that because it has become successful.

And I will repeat it and repeat it until it provokes my utter failure because I’m going along doing exactly what I did. And it’s very hard to make the breakthrough because in order to make the breakthrough again, to go up again, you either have to fail or be unqualified for a job where you don’t know what you’re doing, where you make honest mistakes because that’s how you learn. And that success is its own guarantee of failure.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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