Sir Ken Robinson Mixergy Interview: Why should business people care about creativity?

 

 

I recently did an interview with Andrew Warner for Mixergy.  The site features interviews with experienced entrepreneurs and business owners, sharing their expertise with aspiring entrepreneurs.  In this interview, Andrew asked me why should business people care about creativity? And if creativity is so important, how can we ensure we get more of it, even if we don’t feel we were born creative?

 

The video is about an hour long.  For those of you on the go, you can download the mp3 file of the interview (right click to save file) to take with you.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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