A Thought About The Beatles on iTunes

From a business and even legal point of view this is a huge success for Apple. However, launching The Beatles on iTunes would have been so much more successful if they had said nothing yesterday. Music lovers know it is new music Tuesday and we frequently check out what was released on iTunes. Had Apple just released The Beatles discography on iTunes and let us discover it, people would have gone crazy. "OMG! Did you see The Beatles are on iTunes!" would have been tweeted and updated all over the web. Instead they promised an unforgettable announcement and the first response from most music lovers was 'that's it' because we've had The Beatles in our iPods and iPhones for years.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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