Creativity Big Brother

This. Is. Big Brother. Your group task for the day is to re-brand reality television. You have four hours for this task. Your task begins. Now.

Over the weekend the latest edition of Celebrity Big Brother began in the UK. For the next several weeks a group of “celebrities” will be locked in the infamous Big Brother house performing ridiculous tasks while recorded around the clock. Though most of the houseguests will not be recognizable to anyone outside of the country they include Stephen Baldwin, Sisqo and Heidi Fleiss. 

I have to confess, I do not like Big Brother and the US variation of the “game” is particularly boring to me. My favorite “reality game show” is The Amazing Race, where contestants go all over the world performing tasks and bickering while I wonder how on earth the crew is producing the show, let alone filming it while constantly on the run. 

Dislike of Big Brother notwithstanding, as soon as I heard about Celebrity Big Brother I had an idea. I would love to see a Creativity Big Brother. A group of unlikely creatives locked in a large house, every one of their working habits recorded for us to see, solving problems as their tasks. 

The house would be a creativity dream space. A studio with rows and rows of drafting tables with lots of Field Notes available for doodling. The best in Apple computers set in a Genius Bar - Apple would probably be a sponsor of the show. A library with all the classics of literature, design, music, and all the best reference books. All the rooms in different Pantone colors. On everyone’s desks those new bladeless Dyson fans. Because fitness is important to creativity, the gym would be the only source of energy for the computers, do 40 minutes on the bike or no Photoshop for you. And the ubiquitous confessional room? Made out of legos, with tables full of Playdoh, the better to squeeze their frustrations out of their systems.  

Let’s meet the houseguests:
Christopher Wheeldon
Jane Featherstone
Jonathan Ive
Julie Taymor
David Simon
Melinda Gates
John Galliano
Sally Hogshead
Neil Gaiman
Róisín Murphy

Who would be your Creativity Big Brother houseguests?

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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