What Matters Now? Things to think about and do next year.

Seth Godin asked an eclectic group of writers and thinkers the question “what matters now?” Each one of them was invited to pick one topic and submit one page with 100 words max on the topic.

As he says on his blog: “Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth it the effort. (Download here).”

The ebook is free and I encourage you to download it here. Some of the topics include evangelism, meaning, compassion, facts, excellence, knowledge and even sleep.  

On his blog he also encourages us to make our own contribution. Here are my thoughts:

What Matters Now?
Smarter Creativity

Not just in creative endeavors but in life, at work and while living within the mashup of the two. 

So much has gone wrong or is well on its way. There is so much to do, to learn, just to survive and even more to do and learn if we are to improve. 

We need to be open to the world around us, made smaller and more complex each day. We need to respect what came before us because we are most likely going to repeat it and really should do it better the second (or third) time around. 

We need to be smart and creative about how we handle our relationships, our finances, our behaviors and attitudes. Smart and creative about setting priorities and having the discipline to follow through.

Above all we need to be smarter and most adaptable when interacting with people we don’t agree with or understand.

So, right now, what matters most to you? 



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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