In Modern Marketing, a Big Dose of Data in the Creative Juices

Claire Cain Miller, NY Times Bits Blog:

Computers are once again transforming the business of marketing, infusing the art with science. This time, though, the change is being driven by cloud computing and the processing of huge amounts of data about what customers do and what they desire.
Unlike the computer on “Mad Men,” which took up an entire room, the computers processing the data are not even in marketers’ offices but in far-off data centers. But just as in the fictional company depicted on “Mad Men,” the new technology is causing tensions among the quants, or quantitative data analysts, the artists and the information technologists.
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For consumers, the result is personalized marketing.
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Ideally, consumers do not notice the computing and data-crunching in the background and instead just see more relevant messages from brands, said Ian Schafer, chief executive and founder of Deep Focus, a digital agency. But when marketing is too personalized, it can feel creepy.

Meet The Godfather Of Wearables

Maria Konnikova, The Verge, introduces us to Alex Pentland:

Pentland might be credited as the grandfather of wearable tech, but he does have a few predecessors: more than a decade before he arrived at MIT, mathematician Edward Thorp and computational theorist Claude Shannon devised an intricate contraption with the admirable goal of cheating at the roulette table. The device, which was the size of a cigarette case and captured speed data on both the wheel and the ball, relied on two switches in the wearer’s shoes: one press turned on the computer, the other press initiated the timing. A musical tone would sound in the bettor’s ear to signal when the ball had three or four revolutions left — he would (naturally) be wearing a hearing-aid-like device, attached to the computer by wires camouflaged to match his skin and hair.
Though Thorp and Shannon’s invention was ingenious, it remained unwieldy, capable of performing only a single task. It would take much more to make wearable technology both widely functional and widely usable. And that "more" came from the first place dedicated exclusively to the creation of wearables: the Wearable Computing Project, inaugurated by Pentland upon returning to MIT in 1986, and then formally launched as its own entity in 1998 under the auspices of Pentland’s lab.
The first wearable prototypes that looked anything like those of today emerged from the lab in the early 1990s. And by 1998, Pentland’s "wearables closet" had grown, he recalls, to include "glasses with a private, full-resolution computer display; a health monitor in a watch that records my temperature, heart rate and blood pressure; a computer-in-a-belt with a wireless internet connection; a lapel pin that doubles as a camera and microphone; and a touchpad or keyboard literally sewn into a jacket."

All the recent talk about wearables continues to intensify as the various developer conferences happen and we see (or not) what the main players are thinking in this area. I still believe that the key to this market is going to be the company or product that utilizes software and hardware to actually encourage behavior change. Many reports indicate people start using wearables and within months seize to wear them. It's all in the name, if you are not wearing them they don't really help you. And the best wearable is a good habit.  

The Week's Links: June 13, 2014

All the links posted on social networks this week: 

  • Seven Digital Deadly Sins: An Interactive Reflection of our Digital Selves by The Guardian. http://owl.li/xLkZ3
  • The number #1 reason to focushttp://owl.li/xLu18
  • ▶ Leonard Bernstein Discusses Beethoven's 9th Symphony http://owl.li/xLlGJ
  • Strategic principles for competing in the digital age- McKinsey & Company http://owl.li/xOF8d
  • The seven habits of highly effective digital enterprises- McKinsey & Companyhttp://owl.li/xOFbd
  • The Fire Hydrant Gets Its First Major Redesign In 100 Years http://owl.li/xLucr
  • Digitizing the consumer decision journey- McKinsey & Company http://owl.li/xOFe9
  • How Pentagram Rebranded The World's Largest Book Publisher http://owl.li/xLuH8
  • ◉ Millions of words and only six emotionsowl.li/xLnB1
  • ◉ Recommended: Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire owl.li/xLn4I
  • ◉ Your Best Work -smartercreativity.com/blog/2014/6/12…
  • Terry Moore: Why is "x" the unknown? You'll be surprised at the answer. owl.li/xLktn
  • Best Works About Post-Graduation Lifeowl.li/xLtO7
  • Living up to Your (Business) Ideals owl.li/xLjTp
  • Ideo Releases A New Photoshop For Interaction Design owl.li/xLtHp
  • Rembrandt Lighting: What it is, how to do it -owl.li/xLtAT
  • Nicholas Negroponte’s Advice for Recent Graduates owl.li/xLjRx
  • Signs You're Sleep Deprived owl.li/xLgvn
  • “Sleep Procrastination” Is Real, and You Probably Do It owl.li/xLgVG
  • ◉ Dancing Shadow Sculptures -smartercreativity.com/blog/2014/6/10…
  • New York's Met opera house on edge of precipice, says Peter Gelb owl.li/xLgnw
  • ◉ And Answers owl.li/xLnwy
  • Favorite Alcoholic Drinks Look Stunningly Colorful Under a Microscope owl.li/xLgTw
  • ◉ Recommended: The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are owl.li/xLmVJ
  • Apple's iBeacon gets fun - Computerworld owl.li/xL7mw
  • What Would the Planet That Smashed Into the Moon Have Been Like? owl.li/xLgH1
  • Here Come the Full Code Conference Videos, Starting With an Overture owl.li/xL7jX
  • Fasting Might Regenerate Human Immune System owl.li/xLgCZ
  • Swift Language Highlights: An Objective-C Developer's Perspective owl.li/xLgxV
  • Geneticist George Church tinkers with DNA to fight disease, create new biofuels, and perhaps even resurrect extinct species....
  • Patterns of connections between brain cells could determine vulnerability to stress, depression owl.li/xKijt
  • What Twitch Tells Us About the Future of Social Media owl.li/xL7es
  • ◉ Dan Gilbert: "Human beings are works in progress that mistakenly think they're finished." - smartercreativity.com/blog/2014/6/10…
  • Robots perform Waiting for Godot owl.li/xKhZn
  • ◉ Photoshop's Filters In Two Minutesowl.li/xLnn4
  • The Greatest Advertising Idea Ever Is Here, A game changer, without a doubt owl.li/xL7cQ
  • ◉ Recommended: Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead owl.li/xLmPD
  • Hello, World: NASA transmits video from space via laser owl.li/xKhOU
  • So great: LEGO Employees Get Minifigure Business Cards Made In Their Likenessowl.li/xL78b
  • Early Japanese Animations: The Origins of Anime (1917-1931) owl.li/xGz31
  • Turing Test passed for the first timeowl.li/xL72Y
  • MIT's cooking up robots that can assemble themselves in the oven owl.li/xKixP
  • TED-Ed: How to choose your news - Damon Brown owl.li/xGnIz
  • What Myths Do We Most Commonly Realize Are False in Our 20s? owl.li/xA20Y
  • What’s Lost as Handwriting Fadesowl.li/xDMC8
  • ◉ The CIA's first tweet -smartercreativity.com/blog/2014/6/8/…
  • Educators as Leaders: Motivating Appropriatelyowl.li/xzZfX
  • ◉ How and Why to Be a Leader owl.li/xLngz
  • One Is Not Enough: Why Creative People Need Multiple Outlets owl.li/xDEiU
  • ◉ Recommended: The Innovator's Cookbook: Essentials for Inventing What Is Nextowl.li/xLmMF
  • ‘Obey This Film’, A Short Documentary About Street Artist Shepard Fairey owl.li/xzZcz
  • The World’s Oldest Pants Were Developed for Riding Horses owl.li/xAXkY
  • Seth's Blog: More people saying less (and a few more people saying more) owl.li/xzZ7F
  • ‘Bricksy: LEGO Banksy’, A Series of LEGO Dioramas Reimagining the Work of Street Artist Banksy owl.li/xA282
  • Beautiful: Calligraphy Animals, Elegantly Simple Animal Illustrations Created with a Calligraphy Pen owl.li/xA25n
  • 2 Hour Annotated Star Wars Film Reveals the Cinematic Influences Behind George Lucas’ Classic Film owl.li/xzYQT
  • How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaignowl.li/xuY9g
  • ◉ The CIA's first tweet -smartercreativity.com/blog/2014/6/8/…
  • If We Are Going To Compete For The Future, We Need To Do These 6 Things owl.li/xzYN5
  • 10 keys to fundraising for nonprofits on Facebook owl.li/xuY0G
  • Profit-Driven Marketing- approaching marketing as a profit center instead of as a cost center.owl.li/xzVAD
  • Why is Business Writing So Awful? owl.li/xuHFr
  • Pixar Renderman software set free so you can make your own Toy Story owl.li/xzcYK
  • Great resource: Markdown: here, let me show you - BrettTerpstra videos. owl.li/xuHv9
  • Gallery A: the secret museum inside the National Gallery owl.li/xw1oE
  • 100-Year-Old Negatives Discovered in Block of Ice in Antarctica owl.li/xv2IO
  • TOP500 Supercomputer Sites owl.li/xuHgT
  • The Ex-Banker Behind the $3 Billion Apple-Beats Deal- Businessweek owl.li/xutVs
  • Why We Have Norman Van Aken to Thank for the Way We Dine Out Today owl.li/xuyjU
  • Google launches 'right to be forgotten' webform for removal requests owl.li/xutLm
  • What it’s like to be 100 years old, in 10 chartsowl.li/xuuSE
  • Surviving Yahoo: Upcoming's social calendar rises again owl.li/xusxY
  • The art of designing Office for iPad owl.li/xuuEi
  • Marie Curie: Open source pioneer owl.li/xusdT
  • Next-Generation Responsive Web Design Tools: Webflow, Edge Reflow, Macawowl.li/xuuq5
  • How to block Facebook game requests on iPhone and iPad owl.li/xuuj4
  • Four things you didn’t know about seasonal allergies owl.li/xusaW
  • Alan Moore launches open source comics app Electricomics (Wired UK) owl.li/xulAe
  • Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottleowl.li/xurj5
  • The physics of dance. Two Yale professors thrive where calculation meets choreography.owl.li/xulza
  • ◉ Recommended: Where Good Ideas Come From owl.li/xuXO5
  • Nobody Cares How Awesome You Are at Your Job- Businessweek owl.li/xuqWA