The idea of making isn't just reserved for handmade bikes, artisan pickles, and Arduino helicopters. The future of making is a product of our human needs and the possibilities we create through technology. This is about a larger shift towards making and the unexpected movements that might occur. It's about how everyone from you to your grandma might design, make and consume products or experiences in the next 10 to 15 years. In this SxSW Interactive session Joi Ito, Director of the MIT Media Lab, and Tim Brown, CEO of IDEO, will host a conversation that considers how we might fashion new tools for the future and then how those tools might influence our lives.
There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company’s hallmark products like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”
In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes authenticity in business, and reveals how we can find a balance between launching a polished product (like Apple) versus shipping fast for feedback (like Google).
Onstage at TED2014, Charlie Rose interviews Google CEO Larry Page about his far-off vision for the company. It includes aerial bikeways and internet balloons ... and then it gets even more interesting, as Page talks through the company's recent acquisition of Deep Mind, an AI that is learning some surprising things.
In the B.I. [before the internet] world, starting a business had a clear timeline: says Ito, you hired MBAs to write a business plan, you raised money, and then you built the thing you wanted to build. But in the AI world, the cost of innovation has come down so much that you start with the building—and then figure the money and business plan. “It’s pushed innovation to the edges, to the dorms rooms and startups, and away from stodgy organizations that had the money, the power and the influence.”
During Nicholas Negroponte’s era at the MIT Media Lab, the motto he proposed was: “Demo or die.” He said that the demo only had to work once. But Ito, who points out that he’s a “three-time college dropout,” wants to change the motto to: “Deploy or die.” He explains, “You have to get it into the real world to have it actually count.”
Ito takes us to Shenzhen, China, where young inventors are taking this idea to the next level. In the same way that “kids in Palo Alto make websites,” these kids make cell phones. They bring their designs to the markets, look at what’s selling and what others are doing, iterate and do it over again. “What we thought you could only do in software, kids in Shenzhen are doing in hardware,” he says.
Ito urges us to follow a compass rather than a map. Instead of planning out every exact points before you start, allow yourself to make the decisions you need as you go in the general direction of where you need to be.
“I don’t like the word ‘futurist,’” he says. “I think we should be now-ists. Focus on being connected, always learning, fully aware and super present.”
Looking forward to seeing this talk when the video becomes available.