I define creativity as the process of having original ideas that have value. Creative work in any field often passes through typical phases. Sometimes what you end up with is not what you had in mind when you started. It's a dynamic process that often involves making new connections, crossing disciplines and using metaphors and analogies.
Creativity is about fresh thinking. It doesn't have to be new to the whole of humanity – though that's always a bonus – but certainly to the person whose work it is. Creativity also involves making critical judgments about whether what you're working on is any good, whether it's a theorem, a design or a poem.
There are various myths about creativity. One is that only special people are creative; another is that creativity is just about the arts; a third is that it's all to do with uninhibited "self-expression". None of these is true. On the contrary, everyone has creative capacities; creativity is possible in whatever you do, and it can require great discipline and many different skills.
Google I/O is currently going on and Apple's WWDC is around the corner. This has led to many conversations between my developer and tech friends about which one is better, which one is moving ahead and which one is staying behind, and on and on.
They both offer a multitude of products in various forms. They both have specific visions and financial goals. They both offer merchandise that intrigues me and makes me want to find out more. When they are good I seek them. But I definitely gravitate towards one and check it out first and more often because it is more in tune to what matters to me and what I enjoy.
“THE FILM before THE FILM” is a short documentary that traces the evolution of title design through the history of film. This short film was a research project at the BTK (Berliner Technische Kunsthochschule) that takes a look at pioneers like Saul Bass, Maurice Binder and Kyle Cooper by showing the transitions from early film credits to the inclusion of digital techniques, a resurgence of old-school style, and filmmakers' love of typography in space.
"I worry that too many of us . . . are certain that if only we can get 1993 to come back again, we'll clean up. That if we hold our breath and close our eyes and guard the gates with bigger and more dangerous weapons, time will turn backwards and it will be yesterday again. And we all knew what the rules were yesterday. The rules of publishing were simple. Authors, agents, books, incredibly long lunches--that was publishing. Not any more."
I've been an avid reader my whole life. Growing up in Puerto Rico my parents used to say that I was a "come libros," literally a book eater. The only thing I would consume more was music. You could see me with headphones from a brand new walkman or a book in hand, sometimes foolishly reading while walking. While my schoolmates grumbled at having to read Cervantes, Quijote was my hero.
Nothing has changed, I still devour books and music. Sometimes listening to music while simultaneously reading on the same device. Well, something has changed, I now have a deep understanding of what it takes to both write and produce a book.
And then there is digital. I've spent most of the past month tumbling through the wild frontier of editing, programming and packaging digital books in EPUB format. I find all of it challenging, frustrating and terribly exhilarating. I feel that to honor all those books I've read and that in many ways have consumed me, that I too have to do my part in figuring out the future of books.